Solar as a Social Network

Solar power installer, Sungevity, announced today that Patrick Crane, former VP at the social networking giant LinkedIn, has joined the California-based company as its chief marketing officer (CMO).

“We are excited to have someone with Patrick’s track-record of success building social networks,” said Sungevity co-founder Danny Kennedy in a statement released today. “He is the right person to help us spread Sungevity’s easy, online process for going solar.”

Crane was in charge of marketing at LinkedIn over the last four years, a period of phenomenal growth for the professional site that AdAge recently called “the social network that will never die.

Kennedy is clearly hoping that Crane can bring some of that social magic to Sungevity, which is already known for a strong Web presence, as it spreads out of its western base and heads into the lucrative east-coast market. (Cali-competitor SolarCity also recently “went east” as I wrote about here.)

Read the full post at Forbes, here.

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