With a little help from Google, eSolar unveils solar power tower

Why is this man smiling?

eSolar CEO Bill Gross

eSolar CEO Bill Gross

You’d be smiling, too, if you had just presided over the successful roll-out of what may be a revolutionary system to generate solar power on a large scale, using a method that is environmentally sound and can compete economically with old and dirty technologies.

That’s what Bill Gross, the CEO of eSolar, claims to have done earlier today — and on a live Webcast, no less.

We’ll be bringing you more details about the 5 MW concentrating solar power (CSP) system that fired up in southern California. For now, enjoy the pix, and the anticipation.

To watch the Webcast recorded on 8/5/09, go here.

Fired up!

Fired up!

After pushing the button to fire up one tower, Gross points to…

Tower on...

Tower on...

…the tower that is beginning to glow with the reflected rays for ground-based mirrors.

Tower shadow on mirrors

Tower shadow on mirrors


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